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V-101 Typography

Typography

QuestionAnswer
Font A specific size, weight, and style applied to a character(letter, number, symbol)
Font Style The slant and weight of a character, such as bold or italic
Font Family A group of similarly formatted typefaces like Arial Bold, Arial Narrow, Arial Rounded
Typeface The basic design of a character; each typeface has a design for each letter of the alphabet
Monospaced All characters have the same like a typewriter
Proportional All characters are based on the size of the character
Leading Vertical line spacing
Kerning Horizontal spacing between pairs of letters
Tracking Horizontal spacing between ALL the characters side by side
Serif fonts Used in the body of a book, in books and magazines, can help you read across the page. Newsletters are typed in a serif typeface
Sans Serif fonts Do not have tips or serifs on their tips and are used for webpage. Headlines in a newspaper use sans serif fonts, and the heading of a magazine articles use sans serif fonts.
Ornamental fonts are not used often(sparingly). They are used on a flyer to catch the readers attention
Script fonts Look like they are written by hand. They should never be typed in all capitals. A prom invitation would use a script font
Symbols Used for characters. Decorative only
Visual Hierarchy An arrangement of text in a graduated series to help readers scan and know where to enter and exit the text
Target Audience A particular group at which film, book, advertising campaign, etc.
Medium The intended output
Created by: 98938
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