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Chapter 6

TermDefinition
Advertising Non-personal communication to the target market
Competition A situation where more than one business attempts to meet a particular need of the same target market
Customer A person, organization, or a business who has or who will buy a particular product or service
Marketing Process associated with promoting for sale goods or services
Niche Defines your product/service characteristics and your position within the market as compared to other businesses serving a similar market
Promotion Activities that stimulate the demand for a product and/or a service
Survey Activities that focus on the gathering of information
Target Market The individual, organization, or business that has the most need for a product and/or service, and has the financial resources to purchase the product and/or service.
Created by: Jdegolier16
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