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4.02 Marketing
| Term | Definition |
|---|---|
| Advertising media | channels of communication used by businesses for delivering promotional messages to target groups of consumers |
| Alternative press newspapers | papers that serve younger trendier crowds interested in the arts and entertainment |
| Avatar | representation of a person or company |
| Broadcast media | Promotional media including tv and radio |
| business magazines | magazines for a specific industry |
| community newspaper | paper delivered to local residents |
| consumer magazines | read for personal interest |
| direct mail | mail sent directly to a consumer |
| directory advertising | promotional messages found in directories of a general nature such as yellow pages |
| do not call registry | people who do not want to get calls from telemarketers |
| electronic direct mail | direct mail sent through the internet such as emails |
| human billboards | tattoos that advertise |
| human directionals | people holding or wearing signs |
| infomercial | commercial that are as long as a tv show |
| movie theater advertising | promotions at the theatre |
| opt in email marketing | choose to get emails |
| out of home media | ads you see when you're not home |
| podcast | recording that can be played back |
| pop up ads | appear in separate browser window |
| portal | gateway to the web |