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4.02 Marketing
Term | Definition |
---|---|
Advertising media | channels of communication used by businesses for delivering promotional messages to target groups of consumers |
Alternative press newspapers | papers that serve younger trendier crowds interested in the arts and entertainment |
Avatar | representation of a person or company |
Broadcast media | Promotional media including tv and radio |
business magazines | magazines for a specific industry |
community newspaper | paper delivered to local residents |
consumer magazines | read for personal interest |
direct mail | mail sent directly to a consumer |
directory advertising | promotional messages found in directories of a general nature such as yellow pages |
do not call registry | people who do not want to get calls from telemarketers |
electronic direct mail | direct mail sent through the internet such as emails |
human billboards | tattoos that advertise |
human directionals | people holding or wearing signs |
infomercial | commercial that are as long as a tv show |
movie theater advertising | promotions at the theatre |
opt in email marketing | choose to get emails |
out of home media | ads you see when you're not home |
podcast | recording that can be played back |
pop up ads | appear in separate browser window |
portal | gateway to the web |