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Marketing 3.07
| Term | Definition |
|---|---|
| agents | intermediaries who assist in the sale and/or promotion of goods and services but don't take title to them |
| channels of distribution | paths, or routes, that goods or services take from the producer to the ultimate consumer or industrial user |
| direct distribution | a channel of distribution in which goods and services move directly from the producer to the consumer and industrial user |
| indirect distribution | a channel of distribution in which goods and services move from the producer to the channel members and then to consumers and industrial users |
| industrial distributor | a channel member that buys industrial goods and sells them to industrial users |
| industrial goods | tangible items that will be consumed by industrial users |
| industrial users | a business that buys materials, services, or goods that will be used to make other goods or used in the operation of the company |
| producers | the people who make or provide goods and services |
| ultimate consumers | people who personally use a good or service to satisfy their own wants |
| channel length | the total number of channel members in a channel of distribution |
| channel members | businesses or individuals who assist in moving goods and services from the producers to the consumers |
| channels of distribution | paths, or routes, that goods or services take from the producer to the ultimate consumer or industrial user |
| direct distribution | a channel of distribution in which goods and services move directly from the producer to consumer or industrial user |
| distribution intensity | the level of market exposure a certain distribution pattern achieves |
| dual distribution | distributing a product through two different channels |
| E-commerce | the buying and selling of goods using computers |
| exclusive distribution | a distribution pattern in which a producer sells a product through just one middleman in a geographic area |
| horizontal conflict | a type of channel conflict that occurs between channel members at the same level |
| indirect distribution | a channel of distribution in which goods and services move from the producer to the channel members and then to consumers or industrial users |
| intensive distribution | a distribution pattern in which a producer sells a product through every available wholesaler and retailer in a geographic area where consumers might go to look for it |
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tiffany.page18
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