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Marketing 3.04

TermDefinition
Brand Extension the brand strategy of using successful brands to introduce new products
Brand insistence The stage of brand loyalty when a customer will only use that product
Brand licensing Legal authorization by a brand owner to allow another company to use the brand in exchange for a fee
Brand loyalty customers allegiance to a brand
Brand mark Symbol,design,sound, or group of letters. can not be spoken
Brand name part of the brand that can be spoken
Brand positioning A branding strategy in which marketers create a certain image or impression of a brand
Brand preference stage of brand loyalty when a customer prefers that product
Brand recognition Stage of brand loyalty where customers know about the product
Brand Strategies actions a business takes to accomplish the goals
Branding the ongoing decision making process about the use of brands
co-branding business brand together to increase ales and recognition
Differentiation distinguishing between separating two or more things
Family brand one brand is used for a group of related products in a product line
Generic item unbranded product that is plainly packaged, cheaper, less quality, no promotion
individual brand category of brand in which different brands are used for products owned by one company
intermediaries channel members operating between the producer and the consumer or individual user to help in the movement of goods and services
Manufacturers brand brand for which the manufacturer assumes all responsibility of branding
Private brand brands owned by intermediaries
Product brand a name,term,symbol,or design that identifies a product snd distinguishes it from competitors products
Product line group of related product items
taboo something avoided due to cultural beliefs
Trade character brand mark that has been personified to make it seem realistic
Trade name name that identifies a company
Trademark a brand that is owned by a business
url web adress
Created by: tiffany.page18
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