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marketing research

TermDefinition
Market research Also known as the Marketing Information Management function involves the collecting, recording and analyzing of information.
Primary Data
Observation Method
Marketing research -Marketing research is the systematic gathering, recording, and analysis of data about issues relating to marketing products and services.
Quantitative Research
Qualitative Research
Reliability
Secondary Data
Validity
Focus Group
A method of data collection in which the situation of interest is watched and the relevant facts, actions, or behaviors recorded.
Created by: jay_tra
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