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Marketing 2.08

TermDefinition
Benefit advantage consumers recieve from using the product
Feature fact or charecteristic of the product
Feature-Benefit chart A list that may be arranged alphabetically to show product features and corresponding benefits
Feature-Benefit Selling Convincing customers that a product has the features that will provide the benefits they are looking for
Hidden Benefit Advantage of product not noticed unless pointed out
Obvious Benefit Advantage of product this easily noticed
Unique Benefit Exclusive; only one of its kind
Created by: tiffany.page18
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