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Vocabulary
V-1.02DigCommProd
| Term | Definition |
|---|---|
| Template | A standard pre-formatted layout which may contain a color scheme,font scheme, pictures, and preset margins |
| The Grid System | Organizing content on a page, using any combination of margin, guides, rows and columns. |
| Margin guides | Non-printing lines that indicate the space between the edge of the page and the document contents |
| Column Guides | Non-printing lines that control the flow of text within columns |
| Gutter | Space between columns |
| Ruler Guides | Non-printing lines used to precisely align objects |
| Page Size | Varies according to publication or digital device |
| Master Page | Includes items and formats common to every page; used to maintain layout consistency |
| Prototype | (also called a "comp" or "mockup") an example of how the final document should appear; often used to show clients in the early stages of design |
| Business Card | Small card printed with one's name, professional occipation, company position, business address, and other contact information |
| Letterhead | A printed heading on stationary stating a person's or organization's name and address |
| Flyer | A one-page document posted for public viewing; can be used to advertise a onetime event or for information purposes |
| Brochure | Informational pamphlet usually folded into sections |
| Newsletter | A bulletin issued periodically to the members of a society, business, or organization; usually outlines news and current events |
| Advertisement | A notice or announcement in a public medium promoting a product, service, or event |
| Magazine Layout | The arrangement of graphics and copy in a magazine |
| Infographic | graphical representation of information or data intended to present complex information quickly and clearly |
| Graphics | Used to convey meaning and add appeal |
| Bleed | A print effect in which layout, type, or pictures extend beyond the margin to the physical edge of the page |
| Caption | Used to identify an illustration or graphic |
| Dropped cap | An enlarged character at the beginning of a paragraph used to grab the reader's attention |
| Pull-quote | A small section of text "pulled out and quoted" in a larger font size; used to draw attention |
| Sidebar | A smaller self-contained story alongside a larger story which may or may not be related;usually boxed with its own headline and set off from the main text |
| End mark | A symbol, such as a wingding, that indicated the end of an article |
| Nameplate | Banner on the front of a document that identifies the publication and usually indicated the name of the publication, a logo, and/or motto |
| Main Heading | Title of the article, usually set in a larger font |
| Subheadings | Subtitles, usually set in a smaller font than the title; can be used to break up body copy |
| Byline | Name of author or contributor of photo or article, usually placed just below the headline and the body of the article |
| Kicker | Words positioned above a headline, usually as a lead-in or teaser |
| Deck | Placed between a headline and an article to provide a segue between the headline and the body of the article |
| Running headlines and footers | Headers and footers used to indicate dates,page numbers, and/or running titles; help guide the reader |
| Body | The bulk of text in the publication, such as articles and news items |
| Jumpline | Line at the end of the continuing article that tells readers which page to refer to for the rest of the article |
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