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Vocabulary

V-1.02DigCommProd

TermDefinition
Template A standard pre-formatted layout which may contain a color scheme,font scheme, pictures, and preset margins
The Grid System Organizing content on a page, using any combination of margin, guides, rows and columns.
Margin guides Non-printing lines that indicate the space between the edge of the page and the document contents
Column Guides Non-printing lines that control the flow of text within columns
Gutter Space between columns
Ruler Guides Non-printing lines used to precisely align objects
Page Size Varies according to publication or digital device
Master Page Includes items and formats common to every page; used to maintain layout consistency
Prototype (also called a "comp" or "mockup") an example of how the final document should appear; often used to show clients in the early stages of design
Business Card Small card printed with one's name, professional occipation, company position, business address, and other contact information
Letterhead A printed heading on stationary stating a person's or organization's name and address
Flyer A one-page document posted for public viewing; can be used to advertise a onetime event or for information purposes
Brochure Informational pamphlet usually folded into sections
Newsletter A bulletin issued periodically to the members of a society, business, or organization; usually outlines news and current events
Advertisement A notice or announcement in a public medium promoting a product, service, or event
Magazine Layout The arrangement of graphics and copy in a magazine
Infographic graphical representation of information or data intended to present complex information quickly and clearly
Graphics Used to convey meaning and add appeal
Bleed A print effect in which layout, type, or pictures extend beyond the margin to the physical edge of the page
Caption Used to identify an illustration or graphic
Dropped cap An enlarged character at the beginning of a paragraph used to grab the reader's attention
Pull-quote A small section of text "pulled out and quoted" in a larger font size; used to draw attention
Sidebar A smaller self-contained story alongside a larger story which may or may not be related;usually boxed with its own headline and set off from the main text
End mark A symbol, such as a wingding, that indicated the end of an article
Nameplate Banner on the front of a document that identifies the publication and usually indicated the name of the publication, a logo, and/or motto
Main Heading Title of the article, usually set in a larger font
Subheadings Subtitles, usually set in a smaller font than the title; can be used to break up body copy
Byline Name of author or contributor of photo or article, usually placed just below the headline and the body of the article
Kicker Words positioned above a headline, usually as a lead-in or teaser
Deck Placed between a headline and an article to provide a segue between the headline and the body of the article
Running headlines and footers Headers and footers used to indicate dates,page numbers, and/or running titles; help guide the reader
Body The bulk of text in the publication, such as articles and news items
Jumpline Line at the end of the continuing article that tells readers which page to refer to for the rest of the article
Created by: 1647906