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Graphic Design II
Quiz #2 -Chapters 3, 4, & 6
| Question | Answer |
|---|---|
| What are color complements? …and give examples. | Directly opposite on the color wheel: violet/yellow — orange/blue — red/green |
| What results can be achieved by pairing fully saturated complementary colors together? | each color can appear more intense, can appear to vibrate along the edges |
| Pairing complementary colors that have been muted creates… | a harmonious mix |
| What are analogous color combinations? Give an example. | Any three colors (including their tints and shades) that are adjacent to each other on the color wheel. Blue/Violet/Purple — Yellow,Orange,Red |
| What is cross-cultural color? | Color that evokes the same emotional reaction in all humans |
| Name a cross-cultural color and its meaning | Blue is associated with water and sky, perceived as calming and constant; stability; reliable |
| What connotations does the color green have in American culture? | financial wealth (American currency); therefore used in promotion of financial seminars, loan programs, money management, etc. |
| Associations: Blue — Red — Yellow — Purple | Calming, Honesty, Cool — Exciting, Dangerous, Sexy — Imaginative, Cheerful, Cowardly — Regal, Majestic, Creative |
| Associations: Orange — White — Black — Brown | Hot, Active, Childlike — Pure, Innocent, Clean — Mysterious, Ominous, Sober — Earthy, Organic, Flavorful |
| What other connotations occur with colors? | Different cultures can have different (even opposite) meanings, and some colors have seasonal connotations |
| What are split complementary combinations? | A color combined with the two colors on either side of its color complement |
| Name three attributes of a color that are likely to make it more dominant in a design composition | Warmer colors (red, orange, yellow), higher-saturation, high key values, |
| Why is it important to limit color in a publication’s design to a selection of one to three dominant hues? | Causes distraction for the viewer who becomes confused about where to look first and what is of secondary importance |
| What is additive color? | Color, when it is viewed as projected light |
| What are the three primary hues that comprise the additive color system? | The primary colors of red, green, and blue (the RGB acronym) |
| What is subtractive color? | The concept of mixing color pigments on which Johann Wolfgang von Grothe’s color wheel is based. Perceived color as light reflected off a surface. |
| What are the four colors that comprise four-color process? | Cyan, Magenta, Yellow, Black (or Key) — CMYK |
| Difference between four-color process and printing with a color match system? When to use one over the other? | four-color process can be more expensive, inconsistent and and variable, especially with solid areas of color. A match system uses a specific ink formula for a predictable and consistent result. |
| Who developed the color wheel? | Johann Wolfgang von Grothe |
| What is the difference between a typeface and a type family? | A typeface is a single set of designed letterforms that are unified by consistent visual properties. The type family is a range in style variations of a typeface. |
| What units are used for measuring the height of type and the vertical distance between lines of type? | Points are used to measure the height of type and leading |
| What does the term “leading” mean? | the vertical distance between lines of type |
| What does the term “kerning” mean? | selectively adjusting the letterspacing in a word to achieve a more even appearance |
| When is it appropriate to use a display typeface? …and a text typeface? | Display typefaces are used when projecting a mood or attitude is important: Modula-Old English-Comic Sans Text typefaces are used when legibility is a factor: Helvetica-Garamond-Frutiger |
| How does type add unity to a publication? | Consistent use of the same typeface or font family assures unity and cohesiveness by the visual elements being repeated through the publication |
| What is letterspacing? | the distance between characters and words in a line of type |
| See the slide on typographic terms. Know: Cap height, ascender, baseline, etc. | See slide in other section. |
| What is a type font? | A complete set of letterforms that allows for typesetting on a computer |
| What are the three classifications of serif typefaces | Old style, Transitional, Modern |
| Describe the classification of decorative typefaces? | Highly stylized typefaces that defy other classifications fall into the decorative category |
| Where are the terms "uppercase” and "lowercase” derived from? | The upper and lower compartments of a metal type case where the small letters and capital letters were housed. |
| Under what circumstances is it advantageous to use photography as opposed to illustration? | to help readers identify with the models and scenes portrayed —in catalogs where viewing merchandise is important — when recognition & credibility are important — for realism (i.e. to stimulate appetite appeal) |
| What is an outlined image? When is it advantageous to use? | Isolating a subject from its background (also “silhouetting”) for a central image to be featured — used with poorly composed photos, distracting backgrounds, or for compositional element of the main subject |
| What can an illustration of a subject convey that a photograph cannot? | can add expression or feeling to representational imagery, and project a mood — help visualize what cannot be seen — better understand something complex |
| Why is illustration important to children’s books? | they reinforce a young reader’s understanding of a story and of the written word — engaging pictorial narrative |
| What are the differences between a continuous tone and a halftone image? | Continuous tone is comprised of a series of gradations from one tone to the next as opposed to flat and distinct from one another. Halftone is continuous tone filtered through a fine screen to break into a series of dots. |
| What are the differences between pie charts, bar charts, and graphs? How are they used? | PIE- Subject shown as a breakdown into segments or portions — BAR- Comparing data (how things stack up) — GRAPH- Trends (show growth or decline) |
| What is “Public Domain” imagery? | Uncredited illustrations and photographs that are more than 75 years old fall into the “public domain” category, meaning they are no longer protected by copyright |
| What is “Found Imagery”? | Small flat objects such as buttons or leaves can be “photographed” using a scanner and incorporated into your design |
Created by:
btbell812
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