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Voc. MDW Obj. 1.01
Design Principles
Term | Definition |
---|---|
Balance | determined by how elements are arranged |
Symmentrical | elements of the design are centered or evenly divided horizontally and vertically on a page |
Asymmetrical | off center alignment created with an odd or mismatched number of elements |
Radial | elements radiate or swirl out from a centerpoint |
Contrast | emphasing the difference between two elements. Creats interest and excitement |
Unity/Harmony | all of the design elements are consistent with each other in shape, style and color and consistent with the overall message. helps the reader understand the whole message. can be achieved through repetition/consistency |
Examples of unity/harmony | using consistent front scheme or repeated shap throughout, using lines to connect, placement of related objects near each other (example:picture with caption |
Scale/Proportion | the relationships between the sizes of various elements. Creates visual impact and aids readability |
Dominance/Emphasis | the first element the eye sees; the focal point |
Grids | visually diving the layout into columns and/or rows |
Rule of Thirds | visually dividing the page into thirds vertically and horizontally and placing the most important element along a line or where the lines intersect |
Optical Center | the spot that the eye sees when it first encounters a page. It is slightly above and to the right of the mathematical center of the page |
Z-pattern | the visual path the eye follows when looking at a printed page |