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Marketing 1.04

TermDefinition
Market customer or potential customer with an unfulfilled desire
Marketing Mix The four P's. Price,Product, Place,Promotion
Price how much a customer is willing to pay for the product
Strategies plans to achieve a goal
Market Segmentation how the market is divided
Geographic Segmentation division of market by location
Mass Marketing making products for everyone
product What youre selling
Behaviroal Segmentation what you get from the product
Goal objective you want to accomplish
Place where product is sold
Promotion inform,persuade,remind customers of a product
Strategies Plan of action for achieving goals and objectives
Tactics Specific actions that will be used to carry out strategties
Demographic segmentation characteristics
Market Segment one of the groups into which the total market is divided
Psychographic Segmentation segmentation by lifestyle and personalities
Target Market The part of the market you want
Created by: tiffany.page18
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