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Ch. 1.01 design elem
Ch. 1.01
Question | Answer |
---|---|
Lines | used to organize information |
Positive Space | Length. width, and depth of objects |
Negative Space | "white space" |
Shapes | 2- deminsional space |
Geometric | square, triangle, circle |
Organic | natural or man-made objects |
Form | 3-dimensional space added to objects |
Mass | the size or amount of space taken up by an element |
Texture | used to convey a "visual" sense of feel |
Color | can be used to evoke emotion |
Calming colors | cool colors |
Exciting colors | warm colors |
Neutral colors | beige, ivory, taupe, black, gray, and white |
Color Harmony | Pleasing arrangement of colors |
Color palette | a chart used to choose colors |
Complementary color scheme | 2 colors opposite on the color wheel |
Analogous color scheme | any three colors which are side by side on a 12 part color wheel |
Monochromatic scheme | uses variations in lightness and saturation of a single color. |
Color On Monitors | colors are created by mixing varying degrees of red, green and blue light. Referred to as RGB (red, green, blue). |
Color On Printers | in the four-color printing process, color is created by layering cyan, magenta, yellow and black ink. |
Color Matching | the process of matching the colors produced on the computer screen to the colors that can be printed on paper using ink to ensure the printed publication looks as much like the on-screen publication as possible. |
Hue | a color |
Value | the brightness of a color |
Tint | a hue plus white |
Shade | a hue plus black |
Saturation | the amount of the hue used; a color's intensity |