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Ch. 1.01 design elem

Ch. 1.01

Lines used to organize information
Positive Space Length. width, and depth of objects
Negative Space "white space"
Shapes 2- deminsional space
Geometric square, triangle, circle
Organic natural or man-made objects
Form 3-dimensional space added to objects
Mass the size or amount of space taken up by an element
Texture used to convey a "visual" sense of feel
Color can be used to evoke emotion
Calming colors cool colors
Exciting colors warm colors
Neutral colors beige, ivory, taupe, black, gray, and white
Color Harmony Pleasing arrangement of colors
Color palette a chart used to choose colors
Complementary color scheme 2 colors opposite on the color wheel
Analogous color scheme any three colors which are side by side on a 12 part color wheel
Monochromatic scheme uses variations in lightness and saturation of a single color.
Color On Monitors colors are created by mixing varying degrees of red, green and blue light. Referred to as RGB (red, green, blue).
Color On Printers in the four-color printing process, color is created by layering cyan, magenta, yellow and black ink.
Color Matching the process of matching the colors produced on the computer screen to the colors that can be printed on paper using ink to ensure the printed publication looks as much like the on-screen publication as possible.
Hue a color
Value the brightness of a color
Tint a hue plus white
Shade a hue plus black
Saturation the amount of the hue used; a color's intensity
Created by: 1612054