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Marketing 1.02
| Term | Definition |
|---|---|
| Marketing Research | Learn about the market and what influences customers purchasing decisions |
| Advetising | Reach out and attract customers |
| Product Managment | Functions pertaining to the product component of the marketing mix |
| Distribution/ Warehousing | Channel managment |
| Sales | Influencing customers to purchase |
| Retailing | store managment |
| Service Marketing | marketing intangibles |
| Customer Service | satisfying customers |
| Public Relations | Improving company's image |