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V-1.01 Vocabulary

V-1.01 vocab

QuestionAnswer
Lines used to organize information, simulate movement, lead the eyes and enhance a design.
Positive Space length, width, and depth of objects
Negative Space "white space"; the distance between objects; gives a design breathing room
Shapes 2-deminsional space; used to enhance a publication.
Geometric square, triangle, circle
Organic natural or man-made objects such as leaves, trees, and cars
Form 3-dimensional space added to objects by the addition of shadows, tone, or color transitions
Mass the size or amount of space taken up by an element.
Texture used to convey a "visual" sense of feel.
Color - can be used to evoke emotion
Calming colors cool colors (blue, green and violet)
Exciting colors warm colors (red, orange and yellow)
Neutral colors - beige, ivory, taupe, black, gray, and white
Color Harmony a visually pleasing arrangement of colors
Color palette a chart used to choose colors
Complementary color scheme any 2 colors directly opposite each other on the color wheel
Analogous color scheme - any three colors which are side by side on a 12 part color wheel
Monochromatic scheme - uses variations in lightness and saturation of a single color.
Color On Monitors colors are created by mixing varying degrees of red, green and blue light. Referred to as RGB (red, green, blue). Expressed as hexadecimals. Additive color
Color On Printers - in the four-color printing process, color is created by layering cyan, magenta, yellow and black ink. Referred to as CMYK (cyan, magenta, yellow and black). Expressed as percentages. Subtractive color
Color Matching the process of matching the colors produced on the computer screen to the colors that can be printed on paper using ink to ensure the printed publication looks as much like the on-screen publication as possible.
Hue a color
Value the brightness of a color
Tint a hue plus white
Shade a hue plus black
Saturation - the amount of the hue used; a color's intensity
Created by: 1630265
 

 



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