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Voc. MDW Obj. 1.1
vocabulary
| Term | Definition |
|---|---|
| Font | a specific size, weight, and style applied to a character (letter, number, symbol) |
| Font style | the slant and weight of a character, such as bold or italic |
| Font family | a group of similarly formatted typefaces like Arial Bold, Ariel Narrow, Aria Rounded |
| Typeface | the basic design of a character, 9 |
| Monospaced | all characters have the same space like a typewriter |
| Proportional | all characters are based on size of the character |
| Leading | vertical line spacing |
| kKerning | horizontal spacing between all the characters side by side |
| Serif fonts | used in the body of a book, in books and magazines, can help you read across the page. Newsletters are typed in a serif typeface |
| San Serif fonts | do not have tips or serif on their tips and are used for webpages. Headlines in a newspaper use sans serif fonts, and the heading of a magazines article uses sans serif fonts. |
| Ornamental fonts | are not used often (sparingly). They are used on a flyer to catch the reader's attention. An ad will use an ornamental headline to get noticed. use only one ornamental font on a flyer. |
| Script fonts | look like they are written by hand. They should never be typed in all capitals. A prom invitation would use a script font. script fonts are used for wedding invitations or poetry. |
| Symbols | used for characters. decorative only. |
| Visual hierarchy | an arrangement of text in a graduated series to help readers scan and know where to enter and exit the text |
| Target audience | a particular group at which a film, book, advertising campaign, etc,. is aimed |
| Medium | the intended output |
| Tracking | horizontal spacing between ALL the characters side by side. |