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State Notes Bruh

Retailing

TermDefinition
Retailing selling of products to the customer
Products goods and services that have monetary value
Goods tangible items that are made, manufactured, or grown
Services Intangible things that people do for us that make us feel better or enhance our lives
Retail Customer Purchaser of goods and services from retailers
Manufacturer business that makes or produces a good for sale
Channel of distribution Path merchandise takes from where it is made to the consumer
Direct Channel path that leads directly from manufacturer to consumer
Indirect Channel path that follows more than one step
Wholesaler one who buys large quantities of product and then resells it in smaller quantities to retailers
Producer Channel manufacturer also owns its retail stores; product goes from manufacturer to retail store to customer
Distribution Deciding where and to whom products need to be sold to reach the final users
Financing Getting the money necessary to operate a business
Marketing Information Management Getting info. to make sound business decisions
Pricing how much to change to maximize profits
Promotion communicating with potential customers to inform, persuade, or
Created by: moreyno
Popular Marketing sets

 

 



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