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FUN THINGS

TermDefinition
Retailing the selling of products to the customer
Products goods and services that have monetary value
Goods tangible terms that are made manufactured, or grown
Services intangible things that people do for us that make us feel better or enhance our lives
Retail Customer purchaser of goods and services from retailers.
Manufacturer business that makes or produces a good for sale
Channel of Distribution path merchandise takes from where it is made to the consumer
Direct Channel path that leads directly from manufacturer to consumer
Indirect Channel path that follows more than one step
Wholesaler one who buys large quantities of product and then resells it in smaller quantities to retailers
Producer Channel manufacturer also owns its retail stores, product goes from manufacturer to retail store to customer.
Distribution deciding where and to whom products need to be sold to reach the final users
Financing getting the money necessary to operate business
Marketing Info Management getting info to make sound business decisions. Usually obtained through marketing research.
Pricing How much to charge to maximize profits
Promotion Communicating with potential customers to inform, persuade, or remind them about a business' product.
Selling Planned, personalized communication that influences purchasing decisions.
Market Share company's percentage of the total sales volume generated by all companies that compete in a given market
Customers people who buy the product
Consumers people who use the product
Created by: stewartwe
Popular Marketing sets

 



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