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SERIF a classification of typeface with tapered corners on the ends of the letter stroke
SANS-SERIF a classification of typeface with no serifs
FONT In typography, a set of all characters in a typeface at a particular type size
TYPEFACE In typography, a specific variation within a type family, such as roman, italic, bold, etc.
TYPE STYLE a specific attribute within a typeface’s family such as italic, bold, bold italic, condensed, expanded, black or outline.
TYPE FAMILY a group of style variations of a single typeface such as weight, width and slope that are designed to work together.
TEXT TYPE type designed for body copy to be easily read in large quantities at small sizes (8 to 12 points)
DISPLAY TYPE large or eye-catching type used for headings or advertisements (14 points & larger)
CHARACTERS Any individual letter, numeral, or punctuation mark.
ASCENDER the lowercase character stroke which extends above the x-height
DESCENDER the lowercase character stroke which extends below the baseline
X-HEIGHT The height equal to the height of the lowercase 'x' measured in points
BASELINE the imaginary line upon which most letters sit
STROKE CONTRAST the difference in thickness of the strokes of a character from the thickest to the thinnest
STRESS the direction of the stroke weight when you draw a line through the thinnest points in the letter
DROP CAP The first letter of a paragraph that is enlarged to "drop" down two or more lines
LIGATURE Character pairs which have been re-designed as optional single characters such as &
TYPE SIZE The height of a typeface from the top of the tallest letterform to the bottom of the lowest one, measured in points.
POINTS the measurement to indicate the VERTICAL size of type and space between lines (leading)
PICAS the measurement typically used to represent HORIZONTAL type or page measurements
KERNING adjusting the space between two pairs of letters to create a visually even texture and improve readability
TRACKING adjusting the space between groups of letters or entire text blocks to change line length and readability
LEADING the space between lines of type from baseline to baseline measured in points.
SET SOLID when point size of a font is set equal to leading.
RIGHT ALIGNED text that is aligned along the right margin or gutter with ragged lines on the left
LEFT ALIGNED text that is aligned along the left margin or gutter with ragged right lines on the right
CENTERED ALIGNMENT text is not even on the left or right margin but there is an even gap on each side of each line
JUSTIFIED ALIGNMENT text that lines up evenly on both the left and right sides except for the last line of a paragraph
FORCED JUSTIFIED text that lines up evenly on both the left and right sides AND forces the last line to also end at the right margin
WIDOWS when the last line of a paragraph is less than one-third the width of the line
ORPHANS when the last line of a paragraph falls alone at the top of a column
LEGIBILITY the ease with which a reader can recognize individual characters in a text determined by typeface design
READABILITY the ease with which a reader can recognize words, sentences, and paragraphs determined by type usage
Created by: dmaww


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