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Chapter5Entrepreneur
The key terms found in Chapter 5
Term | Definition |
---|---|
small business | an independently owned business that usually has the owner as its manager |
virtual business or dot-com company | a business that operates on the Internet |
business plan | a written description of a new business venture that describes all aspects of the business |
executive summary | a brief recounting of the key points contained in a business plan |
vision statement | a statement that establishes the scope and purpose of a company and reflects its values and beliefs |
mission statement | a statement that expresses the specific aspirations of a company, the major goals for which it will strive |