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Element Vocabulary

Vocabulary

TermDefinition
Lines Used to organize information, simulate movement, lead the eyes and enhance a design.
Positive Space length, width, and depth of objects
Negative Space "White Space"; the distance between objects; gives a design breathing room
Shapes 2-deminsional space; used to enhance a publication
Geometric Square, triangle, circle
Organic Natural or man-made objects such as leaves, trees, and cars
Form 3-dimensional space added to objects by the addition of shadows, tone, or color transitions
Mass The size or amount of space taken up by an element
Texture Used to convey a "visual" sense of feel
Color Can be used to evoke emotion
Calming colors Cool colors (blue, green and violet)
Exciting Colors Warm Colors (red, orange and yellow)
Neutral colors Beige, ivory, taupe, black, gray, and white
Color Harmony A visually pleasing arrangement of colors
Color platte A chart used to choose colors
Complementary color Scheme Any three colors which are side by side on a 12 part color wheel
Monochromatic Scheme Uses variations in lightness and saturation of a single color
Color on Monitors Colors are created by mixing varying degrees of red, green and blue light. Referred to as RGB (red, blue, green). Expressed as hexadecimals. Additive color
Color on Printers In the four-color printing process, color is created by layering cyan, magenta, yellow and black ink. Referred to as CMYK (cyan, magenta, yellow and black). Expressed as percentages. Subtractive color
Color Matching The process of matching the colors produced on the computer screen to the colors that can be printed on paper using using to ensure the printed publication as possible
Hue A color
Value The brightness of color
Tint A hue plus white
Shade A hue plus black
Saturation The amount of the hue used; a color's intensity
Created by: 1647750
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