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Element Vocabulary
Vocabulary
Term | Definition |
---|---|
Lines | Used to organize information, simulate movement, lead the eyes and enhance a design. |
Positive Space | length, width, and depth of objects |
Negative Space | "White Space"; the distance between objects; gives a design breathing room |
Shapes | 2-deminsional space; used to enhance a publication |
Geometric | Square, triangle, circle |
Organic | Natural or man-made objects such as leaves, trees, and cars |
Form | 3-dimensional space added to objects by the addition of shadows, tone, or color transitions |
Mass | The size or amount of space taken up by an element |
Texture | Used to convey a "visual" sense of feel |
Color | Can be used to evoke emotion |
Calming colors | Cool colors (blue, green and violet) |
Exciting Colors | Warm Colors (red, orange and yellow) |
Neutral colors | Beige, ivory, taupe, black, gray, and white |
Color Harmony | A visually pleasing arrangement of colors |
Color platte | A chart used to choose colors |
Complementary color Scheme | Any three colors which are side by side on a 12 part color wheel |
Monochromatic Scheme | Uses variations in lightness and saturation of a single color |
Color on Monitors | Colors are created by mixing varying degrees of red, green and blue light. Referred to as RGB (red, blue, green). Expressed as hexadecimals. Additive color |
Color on Printers | In the four-color printing process, color is created by layering cyan, magenta, yellow and black ink. Referred to as CMYK (cyan, magenta, yellow and black). Expressed as percentages. Subtractive color |
Color Matching | The process of matching the colors produced on the computer screen to the colors that can be printed on paper using using to ensure the printed publication as possible |
Hue | A color |
Value | The brightness of color |
Tint | A hue plus white |
Shade | A hue plus black |
Saturation | The amount of the hue used; a color's intensity |