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2.08

8th Stack

TermDefinition
Benefit An advantage consumers receive from using a product.
Feature A fact or characteristic of the product.
Feature-Benefit Chart A list that may be arranged alphabetically to show product features and corresponding benefits.
Feature-Benefit Selling Convincing customers that a product has the features that will provide the benefits for which they are looking.
Hidden Benefit Advantage of product not recognizable unless pointed out by salesperson.
Obvious Benefit Advantage of product that is apparent, plain to see, easily recognizable.
Unique Benefit Exclusive, the only one of its kind; a benefit competitor's good or service does not possess.
Created by: ZLittle97
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