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Ch. 14 review-career

career review

QuestionAnswer
The average person sees thousands of ads per week. True
Television is the main advertising in the U.S. False
Pop-up ads are internet advertising. True
The cost of Internet advertising is based on size and format. True
Local advertising is more expensive than national advertising. False
Most effective form of advertising broadcast media
Advantage of radio advertising reaches people on the move
Most common form of advertising billboards
Ads that combine sound, images, and motion TV
Internet ads that appear for a few seconds pop-up ads
Number of people who read a magazine or newspaper circulation
Posters on the sides of buses transit advertising
Internet ads cyber ads
Communication such as radio, TV, internet, magazines mass media
Newspapers and magazines but not TV print media
Hired to put together advertising packages ad agencies
Advertising in phone books directory advertising
Outdoor advertising billboards
Most expensive form of advertising TV
Live internet show webcast
A paid, non-personal form of communication that businesses use to promote their products advertising
Advertising on the internet cyber ads
Advertising that uses public transportation to display ads transit advertising
A television program, usually 30 minutes long, made to advertise a product informercial
A broadcast, like a TV or a radio broadcast, sent and received over the internet webcast
Internet ads displayed on the right or left of the screen and that can be printed out screen ads
Means of mass communication such as TV, radio, and newspapers mass media
Advertising sent to people's homes by people direct-mail advertising
Internet ads that appear briefly when a user logs on to the Internet or clicks on a site pop-up ads
Internet ads that are displayed across the top or bottom of the screen banner ads
Created by: marykatescamardo
Popular Business sets

 

 



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