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understand digital communication products

Quiz yourself by thinking what should be in each of the black spaces below before clicking on it to display the answer.
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Term
Definition
Template   A standard pre-formatted layout which may contain a color scheme, font scheme, pictures, and present margins.  
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The grid system   organizing content on a page, using any combination of margins, guides, rows and columns.  
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Types of guidelines   Non-printing lines used to assist the developer in placing objects.  
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Margin guides   Non- printing lines that indicate the space between the edge of the page and the documents contents.  
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Column guides   Non- printing lines that control the flow of the text within columns.  
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Gutter   Space between columns  
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Ruler guides   Non- printing lines used to precisely align objects.  
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Page size   Varies according to publication or digital device.  
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Master Page   Includes items and formats common to every page; used to maintain layout consistency.  
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Prototype   An example of how the final document should appear; often used to show clients in the early stages of design.  
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Business Card   Small card printed with one's name, professional occupation, company position, business address, and other contact information.  
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Letterhead   A printed heading on stationery stating a person's or organization's name and address.  
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Flyer   A one page document posted for public viewing; can be used to advertise a one-time event or for informational purposes.  
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Brochure   Informational pamphlet usually folded into sections.  
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Newsletter   A bulletin issued periodically to the members of a society, business, or organizations; usually outlines news and current events.  
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Advertisment   A notice or announcement in a public medium promoting a product, service, or event.  
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Magazine Layout   The arrangement of graphics and copy in a magazine.  
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Infographic   Graphical representation of information or data intended to present complex information quickly and clearly.  
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Graphics   Used to convey meaning and add appeal.  
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Bleed   A print effect in which layout, type, or pictures extend beyond the margin to the physical of the page.  
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Caption   Used to identify an illustration or graphic.  
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Dropped Cap   An enlarged character at the beginning of a paragraph used to grab the reader's attention.  
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Pull-quote   A small section of text "pulled out and quoted" in a larger font size; used to draw attention.  
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Sidebar   A smaller self- contained story alongside a larger story which may or may not be related; usually boxed with its own headline and set off from the main text.  
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End Mark   A symbol, such as a wingding, that indicates the end of an article.  
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Nameplate   Banner on the front of a document that identifies the publication and usually includes the name of the publication, a logo, and/or motto.  
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Main Heading   Title of the article, usually set in a larger font.  
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Subheadings   Subtitles, usually set in a smaller font than the title; can be used to break up body copy.  
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Byline   Name of author or contributor of photo or article, usually placed just below the headline or photo or at the beginning or end of the article.  
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Kicker   Words positioned above a headline, usually as a lead- in or teaser.  
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Deck   Placed between a headline and an article to provide a segue between the headline and the body of the article.  
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Running headlines and footers   headers and footers used to indicate dates, page numbers, and/or running titles; help guide the reader.  
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Body   The bulk of text in the publication, such as articles and news items.  
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Jumpline   Line at the end of a continuing article that tells readers which page to refer to for the rest of the article.  
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Created by: hardysh1
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