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Template A standerd pre-formatted layout which may contain a color scheme, font scheme, pictures & preset margins
The Grid System Organizing content on a page, using any combination of margins, guides, rows and coulmns
Margin Guides Non- printing lines that indicate the space between the edge of the page and document contents
Column Guide Non-printing lines that control the flow of the text within coulmns
Gutter Space between columns
Ruler Guides Non-printing lines used to precisely align objects
Page Size Varies according to publication or digital device
Master Page Included item and formats common to every page; used to maintain layout consistency
Prototype (also called a "comp" or "mock up") an example of how the final document should appear; often used to show clients in the early age of design
Business Card Small cards printed with one name, professional occupation, company position, business address, and other contact information
Letterhead A printed heading on stationary stating a persons or organizations name and adress
Flyer One page document posted for public viewing; can be used to advertise a one time event
Brochure Information pamphlet usually folded into sections
Newletter A bulletin issued periodically to the members of a society, business, or organization; usually outlines news and current event
Advertisement A notice or announcement in a public medium promoting a product, service, or event
Magazine Layout The arrangement of graphics and copy in a magizane
Infograhics Graphical representation of information or data intended to present complex information quickly and clearly
Bleed A print effect in which layout, type, or picture extended beyond the margin to the physical edge of the page
Caption Used to identify a an illustration or graphic
Drop Cap An enlarged character at the beginning of of a paragraph used to grab the readers attion
Pull-quote A small section of text "pulled out and quoted" in a larger font size; used to draw attention
Sidebar A smaller self-contained story along side along side a larger story which may or may not be related; usually boxed with its own headline and set off from the main text
End mark A symbol, such as wingding, that indicates the end of a article
Nameplate Banner on the front of a document that identifies the publication and usually includes the publication, a logo, and/or motto
Main Heading Title of a article, usually set in a larger font
Subheadings subtitles, usually set in a smaller font than the title; can be used to break up body copy
Byline Name of author or contributer of photo or article; usually placed just below the headline or photo or at the begining or end of the article
Kicker Words positioned above a headline, usually as a lead in or teaser
Deck Placed between a headline and a article to provide a segue between the headline and body of the article
Running headline & footers Headers and footers used to indicate dates, page numbers, and/or running titles; help the reader
Body The bulk of text in a publication, such as articles and news letters
Jumpline The line at the end of a article continuing that tells the reader which page to refer to for the rest of the article
Graphics Used to convey meaning and add appeal
Created by: 1616468



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