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V-1.02
| Term | Definition |
|---|---|
| Template | A standerd pre-formatted layout which may contain a color scheme, font scheme, pictures & preset margins |
| The Grid System | Organizing content on a page, using any combination of margins, guides, rows and coulmns |
| Margin Guides | Non- printing lines that indicate the space between the edge of the page and document contents |
| Column Guide | Non-printing lines that control the flow of the text within coulmns |
| Gutter | Space between columns |
| Ruler Guides | Non-printing lines used to precisely align objects |
| Page Size | Varies according to publication or digital device |
| Master Page | Included item and formats common to every page; used to maintain layout consistency |
| Prototype | (also called a "comp" or "mock up") an example of how the final document should appear; often used to show clients in the early age of design |
| Business Card | Small cards printed with one name, professional occupation, company position, business address, and other contact information |
| Letterhead | A printed heading on stationary stating a persons or organizations name and adress |
| Flyer | One page document posted for public viewing; can be used to advertise a one time event |
| Brochure | Information pamphlet usually folded into sections |
| Newletter | A bulletin issued periodically to the members of a society, business, or organization; usually outlines news and current event |
| Advertisement | A notice or announcement in a public medium promoting a product, service, or event |
| Magazine Layout | The arrangement of graphics and copy in a magizane |
| Infograhics | Graphical representation of information or data intended to present complex information quickly and clearly |
| Bleed | A print effect in which layout, type, or picture extended beyond the margin to the physical edge of the page |
| Caption | Used to identify a an illustration or graphic |
| Drop Cap | An enlarged character at the beginning of of a paragraph used to grab the readers attion |
| Pull-quote | A small section of text "pulled out and quoted" in a larger font size; used to draw attention |
| Sidebar | A smaller self-contained story along side along side a larger story which may or may not be related; usually boxed with its own headline and set off from the main text |
| End mark | A symbol, such as wingding, that indicates the end of a article |
| Nameplate | Banner on the front of a document that identifies the publication and usually includes the publication, a logo, and/or motto |
| Main Heading | Title of a article, usually set in a larger font |
| Subheadings | subtitles, usually set in a smaller font than the title; can be used to break up body copy |
| Byline | Name of author or contributer of photo or article; usually placed just below the headline or photo or at the begining or end of the article |
| Kicker | Words positioned above a headline, usually as a lead in or teaser |
| Deck | Placed between a headline and a article to provide a segue between the headline and body of the article |
| Running headline & footers | Headers and footers used to indicate dates, page numbers, and/or running titles; help the reader |
| Body | The bulk of text in a publication, such as articles and news letters |
| Jumpline | The line at the end of a article continuing that tells the reader which page to refer to for the rest of the article |
| Graphics | Used to convey meaning and add appeal |
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