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Vocab 2

Balance determined by how elements are arranged and vertically on a page
Symmetrical elements of the design are centered or evenly divided horizontally and vertically on a page
Asymmetrical off centered alignment created with an odd or mismatched number of elements
Radial Elements radiate or swirl out from the center point
Contrast Emphasizing the difference between two elements.It creates interest and excitment
Unity/Harmony All of the design elements are consistent in shape,style,and color and consistent with the overall message.Helps the reader understand the whole message.Can be achieved through repetition/consistency
Scale/Proportion The relationships between the sizes of various elements.Creates visual impact and aids readability
Dominance/Emphasis The first element the eye sees(the focal point)
Grids Visually dividing the layout into columns or rows
Rule of thirds Visually dividing the page into thirds vertically and horizontally and placing the most important element along a line or where the lines intersect
Optical center The spot that the eye see when it first encounters a page. It is slightly above and to the right of the mathematical center of the page
Z-pattern The visual path the eye follows when looking at a printed page
Created by: Keylan Bivens



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