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Vocab 2
| Term | Definition |
|---|---|
| Balance | determined by how elements are arranged and vertically on a page |
| Symmetrical | elements of the design are centered or evenly divided horizontally and vertically on a page |
| Asymmetrical | off centered alignment created with an odd or mismatched number of elements |
| Radial | Elements radiate or swirl out from the center point |
| Contrast | Emphasizing the difference between two elements.It creates interest and excitment |
| Unity/Harmony | All of the design elements are consistent in shape,style,and color and consistent with the overall message.Helps the reader understand the whole message.Can be achieved through repetition/consistency |
| Scale/Proportion | The relationships between the sizes of various elements.Creates visual impact and aids readability |
| Dominance/Emphasis | The first element the eye sees(the focal point) |
| Grids | Visually dividing the layout into columns or rows |
| Rule of thirds | Visually dividing the page into thirds vertically and horizontally and placing the most important element along a line or where the lines intersect |
| Optical center | The spot that the eye see when it first encounters a page. It is slightly above and to the right of the mathematical center of the page |
| Z-pattern | The visual path the eye follows when looking at a printed page |