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V 1.02 DogCommProd
Vocabulary
| Term | Definition |
|---|---|
| Template | A Standard pre-formatted layout which may contain a color scheme, font scheme, pictures, and present margins |
| The Grid System | Organizing content on a page, using any combination of margins, guides, rows and columns |
| Margin Guides | Non printing lines that indicate the space between the edge of the page and the document contents |
| Column Guides | Non printing lines that control the flow of text within columns |
| Gutter | Space between columns |
| Ruler Guides | Non printing lines used to precisely align objects |
| Page Size | Varies according to publication or digital device |
| Master Page | Includes items and formats common to every page; used to maintain layout consistency |
| Prototype | (Also called a "comp" or "mockup") an example of how the final document should appear; often used to show clients in the early stages of design |
| Business Card | Small card printed with one's name, professional occupation company position, business address, and other contact information |
| Letterhead | A printed heading on stationery stating a person's or organization's name and address |
| Flyer | A one page document posted for public viewing; can be used to advertise a one time event or informational purposes |
| Brochure | informational pamphlet usually folded into sections |
| Newsletter | A bulletin issued periodically to the members of a society, business, or organization; usually outlines news and current events |
| Advertisement | A notice or announcement in a public medium promoting a product, service, or event |
| Magazine Layout | The arrangement of graphics and copy n a magazine |
| Info graphic | Graphical representation of information or data intended to present complex information quickly and clearly |
| Graphics | Used to convey meaning and add appeal |
| Bleed | A print effect in which layout, type, or pictures extend beyond the margin to the physical edge |
| Caption | used to identify an illustration or graphic |
| Dropped Cap | an enlarged character at the beginning of a paragraph used to grab the reader's attention |
| Pull Quote | a small section of text "pulled out and quoted" in a larger font size; used to draw attention |
| Sidebar | A smaller self-contained story alongside a larger story which may or may not be related; usually boxed with its own headline and set off from the main text |
| End Mark | A symbol, such as a wingding, that indicates the end of an article. |
| Nameplate | Banner on the front of a document that identifies the publications and usually includes the name of the publication, a logo, and/or motto |
| Main Heading | Title of the article, usually set in a larger font |
| Subheadings | Subtitles, usually set in a smaller font that the title; can be used to break up body copy |
| Byline | Name of author or contributor of photo or article, usually placed just below the headline or photo or at the beginning or end of the article |
| Kicker | Words positioned above a headline, usually ass a lead-in or teaser |
| Deck | Placed between a headline and an article to provide a segue between the headline and the body of the article |
| Running headlines and footers | Headers and footers used to indicate dates, page numbers, and/or running titles; help guide the reader |
| Body | The bulk of text in the publication, such ass articles and news items |
| Jumpline | Line at the end of a continuing article that tells readers which page to refer to for the rest of the article |
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