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V1.02
vocabulary 1.02
| Term | Definition |
|---|---|
| template | A standard pre formatted layout which may contain a color scheme pictures and preset margins |
| The grid system | orgainizing content on a page using any combination of margins guides rows and columns |
| Margin guides | non printing lines that indicate the space between the edge of the page and the document contents |
| column guides | non printing lines that control the flow of text within columns |
| gutter | space between columns |
| ruler guides | non printing lines used to precisely align objects |
| page size | varies according to publication or digital device |
| master page | includes items and formats common to every page used to maintain layout consistency |
| prototype | also called a comp or mock up an example of how the final document should appear often used to show clients in the early stages of design |
| business card | small card printed with ones name professional occupation company position business address and other contact information |
| letterhead | a printed heading on stationary starting a persons or organization name and address |
| flyer | a one page document posted for public viewing can be used to advertise a one time event or for informational purposes |
| brochure | informational pamphlet usually folded into sections |
| newsletter | a bulletin issued periodically to the members of a society business or organization usually outlines news and current events |
| advertisement | a notices or announcment in a public medium promoting a product service or event |
| magazine layout | the arrangement of graphics and copy in a magazine |
| infographic | graphical representation of information or data intended to present complex information quickly and clearly |
| graphics | used to convey meaning and add appeal |
| bleed | a print effect in which layout type or pictures extend beyond the margin to the physical edge of the page |
| caption | used to identify an illustration or graphic |
| dropped cap | an enlarged character at the beginning of a paragraph used to grab the readers attention |
| pull quote | a small section of text pulled out and quoted in a larger font size used to draw attention |
| side bar | a smaller self contained story alongside a larger story which may or may not be related usually boxed with its own headline and set off from the main text |
| end mark | a symbol such as a wingding that indicates the end of an article |
| nameplate | banner on the front of a document that identifies the publication and usually includes the name of the publication a logo and / or motto |
| main heading | title of the article usually set in a larger font |
| subheadings | subtitles usually set in a small font that the title can be used to break up body copy |
| byline | name of author or contributor of photo or article usually placed just below the headline or photo or at the beginning or end of the article |
| kicker | words positioned above a headline usually as a lead in or teaser |
| deck | placed between a headline and an article to provide a segue between the headline and the body of the article |
| running headlines and footers | headers and footers used to indicate dates pages numbers and or running titles help guide the reader |
| body | the bulk of text in the publication such as articles and news items |
| jumpline | line at the end of a continuing article that tells readers which pager to refer to for the rest of the article |
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