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Design Elements-1.01

Lines Used to organize information, simulate movement, lead the eyes and enhance a design
Positive Space length, width, and depth of objects
Negative space "white space"; the distance between objects; gives a design breathing room
shapes 2D space; used to enhance a publication
geometric square, triangle, cirlce
form 3D space added to objects by addition of shadows, tone, or color transitions
mass size/amount of space taken up by an element
organic natural or man-made objects such as leaves, trees, and cars
texture used to convey a "visual" sense of feel
color can be used to evoke emotion
calming colors cool colors
exciting colors warm colors
neutral colors beige, ivory, taupe, black, grey, white
color harmony a visually pleasing arrangement of colors
color pallette a chart used to choose colors
complementary color scheme any 2 colors directly opposite each other on the color wheel
analogous color scheme any 3 colors which are side by side on a 12 part color wheel
monochromatic scheme uses variations in lightness and saturation of a single color
color on monitors RGB; additive color
color on printers CMYK; subtractive color
color matching process of matching colors on computer to colors printed using ink
hue a color
value brightness of color
tint hue plus white
shade hue plus black
saturation amount of hue used; color's intensity.
Created by: 1613184



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