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1.01 design elements


Lines used to organize information, simulate movement, lead the eyes and enhance a design.
Positive space Length, width, and depth of objects
negative space "white space"; the distance between objects; gives a design breathing room.
shapes 2 deminsional space; used to enhance a publication.
geometric square, triangle, circle
organic natural or man-made objects such as leaves, trees, and cars
form 3 demensional space added to objects by the addition of shadows, tone, or color transitions
mass the size or amount of space taken up by an element
texture used to convey a "visual" sense of feel
color can be used to evoke emotion
calming colors cool colors blue green violet
exciting colors warm colors red orange and yellow
neutral colors beige ivory taupe black gray and white
color harmony a visually pleasing arrangement of colors
color palette a chart used to choose colors
complementary color scheme any 2 colors directly opposite each other on the color wheel
Analogous color scheme any three colors which are side by side on a 12 part color wheel
Monochromatic scheme uses variations in lightness and saturation of a single color
color on monitors colors are created by mixing varying degrees of red green and blue light. referred to as RGB red green blue. expressed as hexadecimals additive color
color on printers in the four color printing process color is created by layering cyan magenta yellow and black ink referred to as CMYK expressed as percentages subtractive color
color matching the process of matching the colors produced on the computer screen to the colors that can be printed on paper using ink to ensure the printed publication looks as much like the on-screen publication as possible
Created by: 1616321



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