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MARKETING

TEST

QuestionAnswer
DEFINE MARKETING? THE ACTIVITY SET OF INSTITUTIONS, AND PROCESS FOR CREATING, COMMUNICATING, PARTNERS, AND SOCIETY AT LARGE.
WHAT IS DEMOGRAPHICS? ARE USED TO DISCRIBE HUMAN POPULATIONS IN TERMS OF SIZE, LOCATION, OCCUPATIONS, INCOME, EDUCATION, AGE AND ETHNICITY
MARKETING CONCEPT? MEAN BUILDING MARKETING STRATEGIES ON KNOWN CUSTOMER NEEDS AND WANT RATHER THEN SEEKING MARKETS AFTER THE PRODUCT IS MADE.
4 P MIX IS? PRODUCT, DISTRIBUTION, PRICE AND PROMOTON
WHATS A COMPETITIVE ADVANTAGE? IS THE EDGE OVER RIVALS IN BUSINESS
DEFINE SATEGIET PLANNING? INVOLVES MANAGEMENT OF ANY BUSINESS UNIT IN THE DUAL TASK OF ANTICIPATING AND RESPONDING TO CHANGE THAT AFFECTS THE MARKETPLACE FOR PRODUCTS.
DEFINE SWOT ANALYSIS? S.W.O.T ANALYSIS, ACRONYM FOR STRENGTHS, WEAKNESSES, OPPORTUNITIES, AND THREATS A TOOL FOR CONDUCTING BUSINESS
TASK OF A MANAGER? TO DEVELOP A MARKETING STRATEGY THAT COMSISTS OF IDENTIFYING TARGET MARKETS AND DEVELOPING A RELATED MARKETING MIX
DEFINE TARGET MARKET? THE FOCUS POINT OF MARKETING DECISIONS IS THE CUSTOMER
MARKET MIX VERIBLRS ARE? 4 P MIX
DIFINE CRM? SOFTWARE USED TO DELIVER BETTER, MORE TIMELY SOLUTIONS TO CUSTOMERS' PROBLEMS, THEREBY ENHANCING CUSTOMER RETENTION
SWOT STAND FOR? STRENGTHS, WEAKNESSES, OPPORTUNITIES, AND THREATS
S,B,C,G, METHOD IS? STARS-UPPER LEFT=MARKET LEADERS IN A HIGH-GROWTH INDUSTRY ARE CRITICAL TO THE SUCCESS OF THE COMPANY CASH COWS-LOWER LEFT=HAVE A HIGH SHARE IN A SLOW-GROWING MARKET QUESTION MARK OR PROBLEM CHILDREN-UPPER RIGHT=A GROWNING MARKET BUT NOT IN A LEADING MAR
DEFINE MARKET PENITRATION? INVOLVES INCREASING USAGE OF EXISTING MARKETS
DEFINE MARKET GROWTH? RATE OF THE REFLECTS A DIRECT RELATION TO THE POSITION OF PRODUCT
DEFINE SUBCULTER? ANY GROUP WITHIN A SICIETY THE PRESERVES THE PRINCIPAL CHARACTERISTICS OF THAT SOCIETY'S CULTURE PROVIDES
Created by: anntulloss
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