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Design Elements
Vocabulary
| Term | Definition |
|---|---|
| Lines | used to organize information, simulate movement, lead the eyes and enhance a design |
| Positive Space | length, width, and depth of objects |
| Negative Space | "white space"; the distance between objects; gives a design breathing room |
| Shapes | 2-dimensional space; used to enhance a publication |
| Geometric | square, triangle, circle |
| Organic | natural or man-made objects such as leaves, trees, and cars |
| Form | 3-dimensional space added to objects by addition of shadows,tone or color transitions |
| Mass | the size or amount of space taken up by an element |
| Texture | used to convey a "visual" sense of feel |
| Color | can be used to evoke emotion |
| Calming Colors | cool colors |
| Exciting Colors | warm colors |
| Neutral Colors | beige, ivory, taupe, black, gray and white |
| Color Harmony | a visually pleasing arrangement of colors |
| Color Palette | a chart used to choose colors |
| Complementary Color Scheme | any 2 colors directly opposite of each other on the color wheel |
| Analogous Color Scheme | any three colors which are side by side on a 12 part color wheel |
| Monochromatic Scheme | use variations in lightness and saturation of a single color |
| Color On Monitors | colors are created by mixing varying degrees of red, green and blue light. (RGB) Expressed as hexadecimals. Additive color |
| Color On Printers | in four-color printing process, color is created by layering cyan, magenta, yellow and black ink. (CMYK) Expressed as percentages. Subtractive color |
| Color Matching | the process of matching the colors produced on the computer screen to the colors that can be printed on paper using ink to ensure the printed publication |
| Hue | a color |
| Value | the brightness of a color |
| Tint | a hue plus white |
| Shade | a hue plus black |
| Saturation | the brightness of a color |
Created by:
J'essence Brooks
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