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V-1.01 Design Princi
Term | Definition |
---|---|
Balance | Determined by how elements are arranged |
Symmetrical | Elements of the design are centered or evenly or evenly divided horizontally and vertically on page. |
Asymmetrical | Off center alignment created with an odd or mismatched number of elements |
Radial | Elements radiate or swirl out from a center point. |
Contrast | Emphasizing the difference between two elements. Creates interest and excitement |
Unity/Harmony | All of the design elements are consistent with each other in shape, style and color and consistent with the overall message. |
Examples of Unity/Harmony | Using consistent font scheme or repeated shape throughout, using lines to connect, placement of related objects near each other |
Scale/proportion | The relationship between the sizes of various elements. Creates visual impact and aids readability |
Dominance/Emphasis | The first element the eye sees, the focal point |
Grids | Visually dividing the layout into columns and/ or rows |
Rule of thrirds | Visually divining the layout into columns and. or rows |
Optical center | The spot that the eye sees when it first encounters a page. its is slightly above and to the right of the mathematical center of the page |
Z-Pattern | The visual path the eye follows when looking at a printed page. |