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V-1.01 Design Princi

TermDefinition
Balance Determined by how elements are arranged
Symmetrical Elements of the design are centered or evenly or evenly divided horizontally and vertically on page.
Asymmetrical Off center alignment created with an odd or mismatched number of elements
Radial Elements radiate or swirl out from a center point.
Contrast Emphasizing the difference between two elements. Creates interest and excitement
Unity/Harmony All of the design elements are consistent with each other in shape, style and color and consistent with the overall message.
Examples of Unity/Harmony Using consistent font scheme or repeated shape throughout, using lines to connect, placement of related objects near each other
Scale/proportion The relationship between the sizes of various elements. Creates visual impact and aids readability
Dominance/Emphasis The first element the eye sees, the focal point
Grids Visually dividing the layout into columns and/ or rows
Rule of thrirds Visually divining the layout into columns and. or rows
Optical center The spot that the eye sees when it first encounters a page. its is slightly above and to the right of the mathematical center of the page
Z-Pattern The visual path the eye follows when looking at a printed page.
Created by: 1612865
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