learn about the markets and what influences customers' purchasing decisions.

reach out and attract customers.

functions pertaining to the product component of the marketing mix.

influencing the customer to purchase.

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Term	Definition
Marketing research	learn about the markets and what influences customers' purchasing decisions.
Advertising	reach out and attract customers.
Product management	functions pertaining to the product component of the marketing mix.
Distribution/Warehousing	channel management.
Sales	influencing the customer to purchase.
Retailing	store management.
Service marketing	marketing intangibles.
Customer service	satisfying customers.
Public relations	improving the company's image.