click below
click below
Normal Size Small Size show me how
1.02
2nd Stack
Term | Definition |
---|---|
Marketing research | learn about the markets and what influences customers' purchasing decisions. |
Advertising | reach out and attract customers. |
Product management | functions pertaining to the product component of the marketing mix. |
Distribution/Warehousing | channel management. |
Sales | influencing the customer to purchase. |
Retailing | store management. |
Service marketing | marketing intangibles. |
Customer service | satisfying customers. |
Public relations | improving the company's image. |