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V-1.01 Typography

Vocabulary List 1.01

TermDefinition
Font A specific size, weight, and style applied to a character (letter, number, symbol)
Font style The slant and weight of a character, such as bold or italic
Font Family A group of similarly formatted typefaces life Arial Bold, Arial Narrow, Arial rounded
Typeface The basic of a character, each typeface has a design for each letter of the alphabet
Monospace All characters have the same space like a typewriter
Proportional All characters are based on the size of the character.
Leading Vertical Line spacing
Kerning Horizontal spacing between pairs of letter
tracking Horizontal spacing between all the characters side by side
Serif fonts Used in the body of a book in books and magazines, can help you read across the page. Newsletters are type in a serif typeface.
Sans serif fonts do not have tips or serif on their tips and are used for webpages. headlines in a newspaper use sans serif fonts. and the heading of a magzine articles uses sans serif fonts.
Ornamental fonts Are not used often sparingly. They are used on a flyer to catch the readers attention. An ad will use ornamental headline to get noticed. use only one ornamental font on a flyer.
Scripts fonts Look like they are written by hand. they should never be typed in all capital. A prom invitation would use a script font
Symbols Used for characters. Decorative only
Visual Hierchy An arrangement group at which a film, booj, advertising campaign, etc. is aimed
Medium The intended output
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