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V-1.01 Typography
Vocabulary List 1.01
Term | Definition |
---|---|
Font | A specific size, weight, and style applied to a character (letter, number, symbol) |
Font style | The slant and weight of a character, such as bold or italic |
Font Family | A group of similarly formatted typefaces life Arial Bold, Arial Narrow, Arial rounded |
Typeface | The basic of a character, each typeface has a design for each letter of the alphabet |
Monospace | All characters have the same space like a typewriter |
Proportional | All characters are based on the size of the character. |
Leading | Vertical Line spacing |
Kerning | Horizontal spacing between pairs of letter |
tracking | Horizontal spacing between all the characters side by side |
Serif fonts | Used in the body of a book in books and magazines, can help you read across the page. Newsletters are type in a serif typeface. |
Sans serif fonts | do not have tips or serif on their tips and are used for webpages. headlines in a newspaper use sans serif fonts. and the heading of a magzine articles uses sans serif fonts. |
Ornamental fonts | Are not used often sparingly. They are used on a flyer to catch the readers attention. An ad will use ornamental headline to get noticed. use only one ornamental font on a flyer. |
Scripts fonts | Look like they are written by hand. they should never be typed in all capital. A prom invitation would use a script font |
Symbols | Used for characters. Decorative only |
Visual Hierchy | An arrangement group at which a film, booj, advertising campaign, etc. is aimed |
Medium | The intended output |