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Typograghpy Vocab

Symbol Uses symbols for characters
Serif Characters have srtokes at the end of letters
San serif Characters do not have strokes at the end of letters
Ornament Used for decoration to catch the eye
Script Appear to be written my hand
Font Specific size, weight & style applied to a character
Monospaced Each character takes up the same amount of horizontal space
Proportional Each character takes up a varied amount of horizontal space
Font Style The slant & weight of a character such as Bold or Italic
Typeface The basic design of a character
Monospace All characters have the same space like a type writer
Proportional All charters are based on the size of the character
Tracking Horizontal spacing between ALL Characters side by side
Kerning Horizontal spacing between pairs of letters
Serif fonts Used in the body of a body, in books and magazines, can help you read across the page. Newsletters are type in serif hypeface
Font Family A group of similarly formatted typefaces, Arial Bold, Arial Narrow, Ariel Rounded
Medium The intended output
Target Audince A particular group at which a film, book, adverting campaign, etc., is aimed
San Serif Fonts Do not have tips or serifs on there tips & are used in webpages
Visual Hierarchy An arrangement of text in graduated series to help readers scan & know where to enter & exit the text
Leading Vertical line spacing
Ornamental Fonts Are not used often (sparingly). Are used on a flyer to catch the readers attention.
Script Fonts Look like they written my hand. They should never be typed in all capitals. A prom invitation would be written in script form. Script forms are used for wedding invitations or poetry.
TypeFace the basic design of a character, each typeface has a design for each letter of the alphabet.
Created by: 1616468



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