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V-1.01 typography

vocabulary

QuestionAnswer
Serif characters have strokes at the tips of the letters
Sans Serif characters do not have strokes at the tips of the letters
Ornamental used for decoration to catch eye
Script appear to have been written by hand
Symbol uses symbols for characters
font specific size, weight, and style applied to a character
Mono-spaced each character takes up the same amount of horizontal space
proportional each character takes up varied amount of horizontal space
font style the slant and weight of a character such as bold and italic
font family a group of similarity formatted typefaces like Arial bold, Arial narrow, Arial rounded
typeface the basic designed of a character; each type face has a design for each letter of the alphabet
leading vertical line spacing
kerning horizontal spacing between pairs of letters
tracking horizontal spacing between all the character side by side
serif fonts used in the body of a book, in books and magazines, can help you read across the page. newsletters are typed in serif type space
sans serif fonts do not have tips or serifs on their tips and are used for webpages. headlines in newspaper use sans serif fonts and the heading of a magazine article uses sans serif fonts
ornamental fonts are not used often (sparingly). they are used on flyer to catch readers attention. and ad will use an ornamental headline to get notices. use only one ornamental font on a flyer
script fonts look like they are written by hand. they should never be typed in all capitals. A prom invitation would use a script font. script fonts are used for wedding invitations or poetry
Jan is designing a website for a clothing store. She is testing her font choice to see if it is legible on the computer screen. This is an example of which usability and readability consideration? design purpose
When designing a newsletter for FBLA, Susie placed all images near the articles they were illustrating. Which design principle did she use? balance
Created by: 1614103
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