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Obj 1.01

Vocabulary

TermDefinition
Serif Characters that have strokes at the tips of the letters.
San Serif Characters that do NOT have strokes at the tips of the letters.
Ornamental Used for decoration to catch the eye.
Script Appear to be written by hand.
Symbol Uses symbols for characters.
Font Specific size, weight,and style applied to a character.
Monospace Each character takes up the same amount of horizontal space.
Proportional Each character takes up a varied amount of horizontal space.
Font Style The slant and weight of a character, such as bold or italic.
Font Family A group of similarly formatted typefaces like Arial Bold, Arial Narrow, Arial Rounded.
Typeface The basic design of a character; each typeface has a design for each letter of the alphabet.
Leading Vertical line spacing.
Kerning Horizontal spacing between pairs of letters.
Tracking Horizontal spacing between ALL the characters side by side.
Visual Hierarchy An arrangement of text in a graduated series to help readers scan and know where to enter and exit the text.
Target Audience A particular group at which a film, book, advertising campaign, etc, is aimed.
Medium The Intended Output.
Created by: J'essence Brooks
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