click below
click below
Normal Size Small Size show me how
Obj 1.01
Vocabulary
Term | Definition |
---|---|
Serif | Characters that have strokes at the tips of the letters. |
San Serif | Characters that do NOT have strokes at the tips of the letters. |
Ornamental | Used for decoration to catch the eye. |
Script | Appear to be written by hand. |
Symbol | Uses symbols for characters. |
Font | Specific size, weight,and style applied to a character. |
Monospace | Each character takes up the same amount of horizontal space. |
Proportional | Each character takes up a varied amount of horizontal space. |
Font Style | The slant and weight of a character, such as bold or italic. |
Font Family | A group of similarly formatted typefaces like Arial Bold, Arial Narrow, Arial Rounded. |
Typeface | The basic design of a character; each typeface has a design for each letter of the alphabet. |
Leading | Vertical line spacing. |
Kerning | Horizontal spacing between pairs of letters. |
Tracking | Horizontal spacing between ALL the characters side by side. |
Visual Hierarchy | An arrangement of text in a graduated series to help readers scan and know where to enter and exit the text. |
Target Audience | A particular group at which a film, book, advertising campaign, etc, is aimed. |
Medium | The Intended Output. |