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V. 1.01 Typography

Vocabulary

TermDefinition
Serif Characters have strokes at the tips of the letters
Sans Serif Characters do not have strokes at the tips of the letters
Ornamental Used for decoration to catch the eye
Script Appear to have been written by hand
Symbol Uses symbols for characters
Mono spaced Each Character takes up the same amount of horizontal space
Proportional Each character takes up a varied amount of horizontal space
Font A specific size, weight, and style applied to a character (letter, number, symbol)
Font Style The slant and weight of a character, such as bold or italic
Font Family A group of similarly formatted typefaces like Arial Bold, Arial Narrow, Arial Rounded
Typeface The basic design of a character; each typeface has a design for each letter of the alphabet
Monospaced All characters have the same space like a typewriter
Proportional All characters are based on the size of the character
Leading Vertical line spacing
Kerning Horizontal spacing between pairs of letters
Tracking Horizontal spacing between ALL the characters side by side
Serif Fonts Used in the body of a book, in books and magazines, can help you read across the page. Newsletters are types in a serif typeface
Sans Serif Fonts Do not have tips or serifs on their tops and are used for webpages. Headlines in a newspaper use sans serif fonts, and the heading of a magazine article uses sans serifs fonts
Ornamental Fonts are not used often (sparingly). They are used on a flyer to catch the reader's attention. An ad wull use an oranmental headline to get notice
Script Fonts Look like they are written by hand. They should never be typed in all capitals. A prom invitation would use a script font. Script fonts are used for wedding invitations or poetry
Symbols Used for characteristic. Decorative only
Created by: 1647750
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