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Typography: V-1.01
Vocabulary
| Term | Definition |
|---|---|
| Serif | Characters have strokes at tip of letters |
| Sans Serif | Characters do not have strokes at tip of letters |
| Ornamental | Used for decoration to catch the eye |
| Script | Appear to have been written by hand |
| Symbol | Uses symbols for characters |
| Font | specific size, weight, and style applied to each character |
| Monospaced | Each character takes up the same amount of horizontal space |
| Proportional | Each character takes up a varied amount of horizontal space |
| Font | specific size, weight, and style of a character. |
| Font Style | the slant and weight of a character |
| Font Family | a group of similarly formatted typefaces. (ex. Arial- Bold, Rounded, Narrow) |
| Typeface | basic design of a character |
| Leading | vertical line spacing |
| Kerning | horizontal spacing between pairs of letters |
| Tracking | horizontal spacing between ALL characters |
| Visual Hierarchy | arrangement of text in a graduated series to help readers scan and know where to enter and exit the text |
| Target Audience | a particular group at which a film, book, advertising campaign, etc., is aimed |
| Medium | the intended output |