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Vocabulary 3.06

Miguel Garcia Vocabulary 3.06

TermDefinition
Tactics A plan or procedure of promoting a desired end or result
Verification Establishment of the correctness of a theory or fact
E-mail Marketing Sending promotional messages across computer networks
Viral Marketing Forwarding a message to someone who forwards it to another and spreading information quickly
Types of Email Marketing 4 types
Opt-in/Permission-Based Give permission to receive promotional e-mails, newsletters, etc.
Double Opt-in Requires recipients to confirm they are registered subscriber
Opt-out Receive emails until indicate otherwise
Spam Junk e-mail
Engagement To occupy the attention or efforts of a person or persons
Plain Text Consists of words on a screen
HTML Hypertext Markup Language is code used to create web pages
Non-Interactive Content Static information which cannot link to other locations from the e-mail
Streaming Media Moves in a continuous flow over the internet
Personalize To design or tailor to meet an individual's specifications or needs
Automated To displace or make obsolete
Autoresponders An automatic response
Created by: miguelflako
Popular Marketing sets

 



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