Busy. Please wait.

show password
Forgot Password?

Don't have an account?  Sign up 

Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account.
We do not share your email address with others. It is only used to allow you to reset your password. For details read our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
Didn't know it?
click below
Knew it?
click below
Don't know (0)
Remaining cards (0)
Know (0)
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how


JC Business

Target Market The total number of potential customers for a product or service. The group the product is aimed at.
Market Segmentation Dividing up your market and producing many different types of products to satisfy as much of the market as possible
The 4 Ps of Marketing Product, Price, Place, Promotion
The marketing mix Having the right product, on sale at the right price, in the right place, promoted in the right way.
Market research Involves researching, gathering, recording and analysing information about a market.
Market Research finds out: Who will buy the product, What price should be charged, What methods of advertising should be used, Best packaging to use, What competition is in the market
Desk Research Secondary data is gathered. e.g. Reports, newspapers, internet, Central Statistics Office
Field Research Primary Data is gathered. e.g. Observation, Questionnaire, Telephone Interview, Personal Interview, Focus Group
Factors to consider before launching a new product Is there demand for the product? Will it be profitable? What price should be charged? How should it be promoted? In what place should it be sold? What type of packaging should be used? What is the target market?
Aims of Advertising To give information to consumers, To persuade consumers to buy the product, To launch new products, To project a good image of the firm
Informative Advertising Gives information to consumers
Persuasive Advertising Trying to convince the consumer
Competitive Advertising Comparing with competitors
Generic Advertising Trying to promote the products of a particular industry
Examples of Sales Promotion Free samples, Coupons, Special Offers, Competitions and draws
Branding Use a logo or name to distinguish yourself from competitors
Loss leaders Selling goods below cost to attract customers into the shop in the hope that they will buy other products
Merchandising Arranging products on shelves and in display cabinets in such a way as to attract customers.
Duties of a Public Relations Officer Issuing Press Releases, Arranging sponsorship, Arranging radio and TV coverage of events, Organising company literature for the public
Created by: dkellybusiness



Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!

"Know" box contains:
Time elapsed:
restart all cards