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Entre: Unit 5

TermDefinition
the four p's of marketing product, place, price, promotion
product the total product offered to customers
place the distribution strategy
price the dollars exchanged for the product/service
promotion the communication of the product/service to the potential customers
4 channels of distribution manufacturer, wholesaler, retailer, consumer
advertising any communication that is paid for
personal selling face-to-face persuasion technique
sales promotion campaign to stimulate market demand or improve product availability
Publicity communication is not directly paid for
direct marketing communicate straight to the customer
3 key elements to a positioning statement target, problem, benefit
inform new product
persuade get customers to change brands
remind keep customers
influence increase demand/grow
Created by: kmmoline
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