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Vocabulary 3.03

Miguel Garcia Vocabulary 3.03

TermDefinition
6 Elements of Ads Headline, Illustration, Identification, Copy, Layout & White Space
HEADLINE Most important element-usually only part people read
IDENTIFICATION Identify the product/business being advertised
ILLUSTRATION Image in an ad. Noticed first
COPY Text in an ad. Sales message
LAYOUT Visual format the elements are arranged in
WHITE SPACE Blank space between the elements
Created by: miguelflako
Popular Marketing sets

 

 



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