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Distribution
| Question | Answer |
|---|---|
| 1. A business that buys consumer goods or services sells them to the ultimate consumer | Retailer |
| 2. Which situation hinders a business's ability to provide quality costumer service? | Vendor consistently has back orders |
| 3. Which of the following would probably use a longer channel of distribution than the others: | A bottle of shampoo |
| 4. When is it best for a business to use an exclusive distribution pattern? | It needs to maintain tight control over a product |
| 5. What statement is true about technology in relation to channel management? | Some businesses have the capacity to distribute most or all of their products through the internet |
| 6. What is one action that customer service can take to facilitate order processing? | Communicate effectively |
| 7. How do channel members add value to a product? | By preforming certain channel activities expertly |
| 8. Which of the following is an aspect of channel management that impacts customer service? | Timeliness |
| 9. Intermediaries who assist in the sale and/or promotion of goods and services but do not take title to them | Agent |
| 10. A distribution in which a producer sells a product through just one middleman in a geographic are | Exclusive |
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