click below
click below
Normal Size Small Size show me how
Vocabulary 3.02
Miguel Garcia Vocabulary 3.02
Term | Definition |
---|---|
Institutional Promotion | Designed to sell the reputation of the company or organization. Not to sell a specific product |
Product Promotion | Designed to sell a specific product or service |
Endorsement: | A celebrity or athlete is a paid spokesman for a product or company |
Testimonial | Typically a non-celebrity, that explains the advantages and positive experience they have had with a product or company |