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Vocabulary 3.02

Miguel Garcia Vocabulary 3.02

TermDefinition
Institutional Promotion Designed to sell the reputation of the company or organization. Not to sell a specific product
Product Promotion Designed to sell a specific product or service
Endorsement: A celebrity or athlete is a paid spokesman for a product or company
Testimonial Typically a non-celebrity, that explains the advantages and positive experience they have had with a product or company
Created by: miguelflako
Popular Marketing sets

 

 



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