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Marketing
chapter 3
| Question | Answer |
|---|---|
| List 4 out of 7 functions of marketing | selling promotion pricing distribution |
| Explain the difference between disposable and discretionary income. | disposable- money left over after taxes discretionary- money left over after all the taxes were paid and all necessities were bought |
| Describe 4 ways to segment a market | demographics physographics customer behavior geographics |
| Explain how marketing helps to lower prices and promote new and improved products | creates new competition -lower prices -new and improved items |