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Int'l Bus.-BA251

Chapter 12-Analyzing international Opportunities

QuestionAnswer
List each key factor to assess in national business environments? Identify basic appeal-basic demand & available resources,Assess national business environments-culture:market selection,site selection,political/legal:gov. regulation,bureaucracy,political stability,Economic/other:country finances,trade&investment policie
Discuss measuring potential in emerging & industrializing markets?
Identify 3 key market research difficluties?
Explain the usefulness of each secondary data source?
Describe each method of primary research?
Created by: mart2681
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