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Int'l Bus.-Ba251

Chapter 11-International Strategy & Organization

Define core competency & value-chain analysis? Special ability of a comapny that competitors find extremely difficult or impossible to equal,coordination of multiple skills,lengthy period to develop,difficult to teach.Value chain-divide company activities into primary & support activities & identify t
Explain multinational & global strategies? Multinational-adapting products & their marketing strategies in each national market to suit local preferences. Global- offering the same products using the same marketing strategy in all national markets
Describe the 4 corporate level strategies? Growth-increase the scale(size of activities) or scope (kinds of activities of operations),Retrenchment-reduce the scale or scope of a corporation's businesses, Stability-guard against change & avoid growth or retrenchment,Combination-mix of growth,retren
Discuss the 3 business-level strategies?(Porter's Generic Strategies) Low-cost-exploit of scale to have the lowest cost structure of any competitor in an industry,Differentiation-design products to be perceived as unique by buyers throughout an industry, Focus-focus on narrowly defined market segment by being the low-cost l
Identify what influences organizational structure?
Describe each type of international organizational structure?
Created by: mart2681



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