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VB Sports

VB football key terms

TermDefinition
Social Media Websites and services that allow users to interact with one another through creating and sharing photos, videos, and text-based communication.
Marketing Campaign The methods and strategies a company uses to promote a product, service, or event.
Virtual Marketing In the context of social media marketing, viral marketing is using consumers to share an organization’s message with their friends and family using social media. A band’s music video that is shared widely on Facebook is an example.
Social Media Marketer Someone who uses the power of social media to converse with actual and prospective customers, all with the goal of bolstering a company’s brand and selling more product.
Brand Reputation How a brand is perceived in the marketplace.
Authenticity An attribute of a brand, band, company, etc. that conveys that it is primarily interested in understanding and meeting the real needs of customers rather than making a one-size-fits-all type of sales pitch.
Contextual Advertising An attribute of a brand, band, company, etc. that conveys that it is primarily interested in understanding and meeting the real needs of customers rather than making a one-size-fits-all type of sales pitch.
Spam Unwanted email solicitations from companies.
Created by: 208816
 

 



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