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VB Sports
VB football key terms
Term | Definition |
---|---|
Social Media | Websites and services that allow users to interact with one another through creating and sharing photos, videos, and text-based communication. |
Marketing Campaign | The methods and strategies a company uses to promote a product, service, or event. |
Virtual Marketing | In the context of social media marketing, viral marketing is using consumers to share an organization’s message with their friends and family using social media. A band’s music video that is shared widely on Facebook is an example. |
Social Media Marketer | Someone who uses the power of social media to converse with actual and prospective customers, all with the goal of bolstering a company’s brand and selling more product. |
Brand Reputation | How a brand is perceived in the marketplace. |
Authenticity | An attribute of a brand, band, company, etc. that conveys that it is primarily interested in understanding and meeting the real needs of customers rather than making a one-size-fits-all type of sales pitch. |
Contextual Advertising | An attribute of a brand, band, company, etc. that conveys that it is primarily interested in understanding and meeting the real needs of customers rather than making a one-size-fits-all type of sales pitch. |
Spam | Unwanted email solicitations from companies. |