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chapt 12


exclusive distribution the sole right to sell a product in a defined geographic territory
physical distribution all the activities necessary to move products, inventory control, transportation, warehousing, and materials handling
transportation shipment of product to buyers
warehousing design and operation of facilities to receive, store, and ship products
materials handling physical handing and movement of products in warehousing and transportation
integrated marketing communications coordinating the element and synchronizing promotion as a unified effort
advertising though mass medium such as television commercials or magazine advertisement
advertising campaign advertisement placed in a various media to reach a particular target market
personal selling two way communication with buyers and potential buyers
publicity transmitted through the mass media but not paid for directly by the firm
Created by: chelsea.lewis